The rapid ascension of Facebook as a website for maintaining social relationships through digital communication, content sharing, and other forms of online interaction has placed the social networking giant in a peculiar position: Facebook faces competing demands to protect its intellectual property and respect the privacy of its users. The arrival of web surveys ushered in new opportunities as well as new restrictions. Web surveys also benefit researchers because they are more efficient. With Facebook, an amalgamation of digital and digitized data collection is needed, which is now possible through Facebook's graph application programming interface (API). Whether digital or digitized data are needed, Facebook's Graph API is the gateway between researcher (or developer) and data; Graph API is the mechanism that enables access to the social graph. The fundamental difference between a Facebook application and any other web application is access to the social graph.